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Wednesday, June 27 • 10:30am - 11:05am
The Science of Behavior Change Design: Amanda Graham

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Title: 
Three keys to evaluating the effectiveness of digital behavior change interventions (and how not to hate your data)
Abstract:
Digital behavior change interventions often have a leg up on other behavior change modalities in terms of the wealth of data available for analysis. We can often track every action that users take in our interventions, knowing how and when they engage – and when they disengage. Metrics of engagement can play a key role in understanding the ways in which our interventions are driving meaningful behavior change. But what happens when results look wonky? When users appear to be doing precisely the things we think they should, but outcome data tell a different story? Drawing on a series of analyses from a randomized trial of over 5,200 smokers in an Internet smoking cessation study, Dr. Graham will discuss three key concepts related to evaluating digital behavior change interventions that every intervention designer and evaluator will want to know.
Track abstract: Behaviors are among the most important factors that influence health. Our attempts to improve the health of those who are ill (e.g., initiating and adhering to treatments), those who are well (e.g., stopping smoking) and those who deliver care (adhering to evidence-based guidelines) all depend on behavior change. Designing (more) effective behavior change interventions requires more than just intuition and creativity, it requires the application of behavioral science – its theories, its methods and its evidence through every phase of the design process. This track will feature relevant talks focused on underlying theories and techniques from behavior change science and how they can be applied to the design and evaluation of digital and mixed-mode interventions.

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior... Read More →

Speakers
avatar for Amanda Graham

Amanda Graham

SVP Innovations, Truth Initiative
Dr. Graham leads the Innovations Center at Truth Initiative, the largest non-profit public health organization in the U.S. dedicated to the fight against tobacco. The Innovations Center designs, builds, evaluates, and markets digital products for tobacco cessation and prevention... Read More →


Wednesday June 27, 2018 10:30am - 11:05am
Room 3

Attendees (14)