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Wednesday, June 27 • 11:10am - 11:40am
The Science of Behavior Change Design: Molly Waring

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Social media delivered behavioral weight loss interventions: what type of engagement matters, and how do we elicit it?
Abstract:
Greater attendance and participation in behavior change interventions is typically associated with better outcomes. Objective engagement data from digital behavior change interventions can provide insight into specifically what type of engagement leads to better outcomes. Using data from our recent studies testing behavioral weight loss interventions delivered via commercial social media platforms, Dr. Waring will describe what types of engagement are associated with greater weight loss, and efforts to understand how best to elicit meaningful participant engagement. Methodologic approaches are relevant to behavior change interventions in other areas.

Behaviors are among the most important factors that influence health. Our attempts to improve the health of those who are ill (e.g., initiating and adhering to treatments), those who are well (e.g., stopping smoking) and those who deliver care (adhering to evidence-based guidelines) all depend on behavior change. Designing (more) effective behavior change interventions requires more than just intuition and creativity, it requires the application of behavioral science – its theories, its methods and its evidence through every phase of the design process. This track will feature relevant talks focused on underlying theories and techniques from behavior change science and how they can be applied to the design and evaluation of digital and mixed-mode interventions.

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior... Read More →

Speakers
avatar for Molly Waring, PhD

Molly Waring, PhD

Assistant Professor, University of Connecticut
Director of Methodology Core, UConn Center for mHealth and Social MediaDr. Molly Waring is an epidemiologist, Assistant Professor of Allied Health Sciences at the University of Connecticut, and the Director of Methodology Core of the UConn Center for mHealth and Social Media. Her... Read More →


Wednesday June 27, 2018 11:10am - 11:40am
Room 3

Attendees (10)