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Wednesday, June 27 • 2:30pm - 3:00pm
Content Strategy and Health Literacy : Amy Behrens

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How do we tell the story we want to tell while building meaningful relationships with our audience? How do we communicate in a way that people can understand and relate to? And how do we do we determine what content and message is most appropriate and relevant? This session will dig into these questions and more to help you enhance digital communication and engagement with health content that matters.

With digital communications dominating the health landscape, communicators need to find ways to give the audience what they’re looking for as quickly as possible. Whether it’s finding out what exactly your health insurance covers or which medication is best for your situation, patients want a clear-cut answer that meets their needs. That’s where tailoring and customizing content comes into play. Whether you call them widgets or wizards or quizzes, learn more about how to find the variables that matter and clearly answer your audience’s burning questions.

avatar for Rick Allen

Rick Allen

Director Content Strategy, Mad*Pow
Rick may not have education in his blood, but it sure overflows his background. Not just his BFA and MA from Emerson College, it’s his work history in Content at Babson College, Boston College, and Emerson College. Now, after supporting Mad*Pow through the content strategy consultancy... Read More →

avatar for Amy Behrens

Amy Behrens

Senior Manager, Health Communications, Biogen
Throughout her career, Amy has focused on transforming complex jargon into clear, usable information. Now at Biogen, she is improving scientific communications with health care providers.Previously, Amy served as a UX & Content Strategy Expert with the U.S. Digital Service at the... Read More →

Wednesday June 27, 2018 2:30pm - 3:00pm
Room 3

Attendees (8)