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Tuesday, June 26 • 10:00am - 12:00pm
Workshop: Design Thinking + Data Science

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Design Thinking + Data Science: How to translate your experience strategy into the language of AI and machine learning 

2 hours
This “session will include presentations and workshop-style exercises that explore data science and machine learning, and we’ll discuss how everyone from designers to product managers to executives can define and execute solutions that depend on machine learning, AI, and other innovations in data science. Rather than thinking of machine learning as a magic button or black box that produces insights, attendees will leave this session with a better understanding of the processes that make these insights real, and with the vocabulary (and confidence) to engage with colleague and partners in the design of machine learning supported experiences.
Topics will include:
  • AI/ML Branches and use cases in everyday life and in healthcare
  • Experience design considerations
  • Applied AI Case Study: Implementation of voice AI technologies
  • Applied AI Case Study: Setting up a data science and machine learning project
  • Key ingredients for successfully developing and implementing AI solutions
  • Multiple interactive activities throughout the workshop

AI - the muscle and the brain

Don’t believe the hype; there is no one thing called Artificial Intelligence, and no one product that is going to magically transform your customer’s experience across mobile, web, assistant, and call center channels.

In reality, AI is largely a collection of technologies and capabilities centered around big bodies of data, math to crunch the numbers, and smarter touchpoints across a user journey. Used correctly, AI delights customers with frictionless, individualized experiences. But these are powerful and delicate tools, and they do quite a bit of damage to both brands and customer relationships when used incorrectly.

In this talk, we will separate fact from fiction, and explore how designers, product managers, and strategists can incorporate AI into their organizations, processes, and products. Using insights gathered from customer research, and lessons learned working with established vendors and small startups, attendees will learn about valuable tools, critical dependencies, and best practices when developing intelligent digital experiences.

avatar for Jen Briselli

Jen Briselli

Managing Director, Experience Strategy & Design, Mad*Pow
Jen Briselli is the Managing Director of Experience Strategy & Design at Mad*Pow, leveraging experience strategy and design to create innovative health care experiences and compelling digital solutions that are good for people and good for business. She has an insatiable curiosity... Read More →
avatar for Chris Dahlen

Chris Dahlen

SVP, Application Development, Mad*Pow
Solving problems is the chief passion of Chris Dahlen, who is our SVP of Application Development. As the leader of the team that consults on our platform choices, delivers our apps, and watches over the pieces of a solution that the customer trusts but never sees, Chris brings his... Read More →

avatar for Wen Dombrowski

Wen Dombrowski

Chief Convergence Officer, Catalaize
Dr. Dombrowski is the founding principal of CATALAIZE, a consultancy that advises a wide range of healthcare organizations, technology companies, and investors on innovation and emerging technologies. She has also worked in technology startups, managed care, home care, nursing homes... Read More →
avatar for Evan Gerber

Evan Gerber

VP, Digital Strategy, Fidelity
A seasoned creative lead with a proven success record in driving innovation within large corporations, Evan Gerber is currently VP of digital strategy for Fidelity Investments. In this role, Evan is leading the research, design, and creative development of multiple products focused... Read More →
avatar for Nardo Manaloto

Nardo Manaloto

Chief Executive Officer, Catalaize
Nardo Manaloto is a healthcare technology industry veteran with over 25 years of management experience in solving healthcare challenges using innovation, user centered design, enterprise architecture, and new technologies. He is a strategic thought leader in ecosystem development... Read More →
avatar for Isaac Slavitt

Isaac Slavitt

Co-founder and Data Scientist, Driven Data
Isaac leads internal and client-facing engineering projects at DrivenData. He holds a master's in Computational Science and Engineering from Harvard’s John A. Paulson School of Engineering and Applied Sciences. He has a BS in Operations Research from the U.S. Coast Guard Academy... Read More →

Tuesday June 26, 2018 10:00am - 12:00pm
Room 1

Attendees (5)