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Tuesday, June 26
 

7:00am

Registration & Breakfast (Workshops Only)
Come check in, receive your conference packet and check our our exhibitors!

Tuesday June 26, 2018 7:00am - 1:00pm
Main Lobby

8:00am

Workshop: Designing and Measuring Engagement in Behavior Change Interventions
Engagement is a prerequisite to any successful behavior change intervention, but engagement alone doesn't guarantee a beneficial outcome. If we want to improve outcomes by improving engagement, we need a clear understanding of what characterizes meaningful engagement, how to design for it, and how to measure it. Despite designers' every effort to convince, entice, seduce, trigger, or hook users into interacting with digital technologies, engagement with digital interventions is typically low. In this half-day workshop, we'll cover relevant theories and empirical findings from the engagement literature, introduce a multi-disciplinary model of engagement, and end by taking a deep dive into features and techniques for promoting effective engagement in practice.Learning Objectives:In this workshop, participants will:
1. Develop an understanding of the behavioral and experiential components that make up engagement.
2. Learn what design features and behavior change techniques are most conducive to engagement and how to apply these to your interventions.
3. Explore how to best tailor content, features, interactions & behavior change techniques to fit individual users and their specific needs and contexts.
4. Assess different methods for how to measure engagement.
5. Think critically about simply promoting engagement for engagement’s sake and instead considering how to establish “effective engagement” or just enough engagement with your intervention or service to achieve desired outcomes.

4 Hours

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted beh... Read More →
avatar for Aidan Hudson-Lapore

Aidan Hudson-Lapore

Behavior Change Designer, Mad*Pow
Aidan comes to Mad*Pow with a background in Cognitive Science and Industrial Design–a result of the Brown RISD Dual-Degree program. Aidan fits right in with our Behavior Change group because she is passionate about using science and design to deliver positive social impact. She... Read More →

Tuesday June 26, 2018 8:00am - 12:00pm
Skyline ABC

8:00am

Workshop: Participatory Design
As organizations embrace design-led innovation, they can struggle to reap the full value of human-centered design. A design team’s interactions with customers may often be limited to only the early research and late evaluation phases of the design process, while the work in between – when ideas are being generated – is left to the internal team alone. When this is the case, we miss the opportunity to discover some of the most valuable and customer-centered solutions.Cue participatory design.Participatory design is an approach to design strategy that brings customers into the heart of the design process. Also known as “co-creation”, “co-design”, or “cooperative design”. It emcompasses techniques useful to both initial discovery and subsequent ideation phases of a project, where the end-users of a product, service, or experience take an active role in co-designing solutions for themselves.Understanding how someone would solve a challenge they face directly often surfaces new insights about their experiences. This new information better informs how designers focus their efforts, and the ideas users propose serve as actionable inspiration for the solutions created. Whether designing for consumers, employees, service providers, or other audiences, when we move past the challenge of designing for them and begin designing with them, we find the outcomes are more innovative and customer-centered.In this workshop, we'll answer:
• What is Participatory Design? Why should you or your organization be thinking about it?
• How can you use participatory design or co-design methods in your practice?
• How do you choose what method to use, and when?
• What does it look like?
• How do you apply the outputs of these methods to gain value?

4 Hours

Moderators
avatar for Priyama Barua

Priyama Barua

Senior Experience Strategist, Mad*Pow
Priyama came to Mad*Pow after obtaining her masters in Design Management from the University of Bridgeport, and her undergrad in Mumbai, India. As if that’s not enough, she even founded her own company, Matchstix, in India which provided research and strategy work to clients.Pr... Read More →

Tuesday June 26, 2018 8:00am - 12:00pm
Skyline DE

8:00am

Workshop: Transformation by Design
Over the last decade, appreciation for design and innovation has skyrocketed in organizations of all shapes and sizes. Companies are scrambling to pick up designers anywhere they can find them. Innovation centers are springing up like mushrooms. And it seems everybody is talking about the importance of knowing and understanding their audience.
 
But designers, teams, and leaders still struggle to integrate human-centered approaches into how their organizations work and make decisions. These challenges fall into three categories:
 
  • The belief gap: We suffer from misalignments in how we interpret, experience and utilize design.
  • The behavior gap: We’re not sure how to identify, align, and enact design behaviors that best fit our organization’s current state.
  • The influence gap: It’s unclear how to select and plan transformation efforts that effectively target and build upon existing influence in the organization.
 
This workshop helps leaders, designers, and anyone involved with  design and innovation transformation efforts address these gaps and truly become design-driven organizations.
 
In this workshop, participants will learn to:
  • Analyze an organization’s culture, understand its strengths and weaknesses, and its opportunities for infusing design and innovation within current beliefs.
  • Identify which characteristics and behaviors are most important for infusing design and innovation into your team or organization.
  • Construct plans that effectively use influence and momentum to effectively transform your organization and overcome common transformation challenges.
  • Execute, reflect, and iterate on your actions as you continuously learn more about your organization.
4 Hours

Moderators
avatar for Adam Connor

Adam Connor

VP Organizational Design & Training, Mad*Pow
Adam Connor, most recognizable by his magnificent beard, is a designer, author and illustrator based in Western Massachusetts. As VP of Organizational Design & Training at Mad*Pow, Adam helps create positive change by addressing the relationships that people have with one another to foster more collaborative, creative and customer-centric organizations.Adam and his team look closely at company culture and all of the ways that it gets expressed and reinforced. They explore how beliefs, behaviors and perceptions influence things like roles, structure, processes, and tools that organizations use every day. They then work collaboratively with teams to identify meaningful changes that teams can make to improve their capacity to work together creatively.In 2015 he and co-author Aaron Irizarry released... Read More →

Tuesday June 26, 2018 8:00am - 12:00pm
Skyline DE

9:00am

Invite Only: Design and Innovation Leadership Roundtable
Kick off your HXD experience by joining a diverse and brilliant group of thinkers and leaders from across the health ecosystem for an inspiring invitation-only roundtable discussion.

In the quest to transform the experiences people have with health care, the creative and innovative ideas are the easy bits. It’s executing and delivering the experiences we imagine that are difficult. To really change things, the teams we work in need to be organized and operate in ways that allow people to be creative and enabling them to effectively collaborate and be productive.

Participants will share and discuss the challenges and successes they’ve experienced in working with teams and organization to build understanding and better integrate empathy and design. By coming together to discuss these issues we can create opportunities to learn from each other and generate new ideas for overcoming obstacles in designing our organizations to deliver better experiences.

There will be a mid-morning networking break where a snack will be served and lunch will be served at noon following the roundtable discussion.

Spaces are limited for this invitation-only event. Please RSVP as soon as possible. To be considered, please email: roundtable@madpow.net

Moderators
avatar for Ryan Armbruster

Ryan Armbruster

Vice President, Service Design, Optum
Leader driven by building better health care experiences for people, whether in building and launching brand new businesses or working with large organizations to design and deliver better experiences and value for their customers.Specialties: Innovation, organizational developme... Read More →
avatar for Michael Hawley

Michael Hawley

Chief Design Officer, Mad*Pow
As Chief Design Officer at Mad*Pow Mike leverages his background in interaction design, usability, and design strategy to lead a diverse team of talented experience designers through the process of creating engaging, interactive experiences. You might also call him “chief air t... Read More →

Tuesday June 26, 2018 9:00am - 12:00pm
Longfellow

10:00am

Workshop: Data Science & Design Strategy Variety
Design Thinking + Data Science: How to translate your experience strategy into the language of machine learning 
2 hours
This “variety show” style session will include presentations and workshop-style exercises that explore the basics of data science and machine learning, and we’ll discuss how everyone from designers to product managers to executives can define and execute solutions that depend on machine learning, AI, and other innovations in data science. Rather than thinking of machine learning as a magic button or black box that produces insights, attendees will leave this session with a better understanding of the processes that make these insights real, and with the vocabulary (and confidence) to engage with colleague and partners in the design of machine learning supported experiences.

AI - the muscle and the brain

Don’t believe the hype; there is no one thing called Artificial Intelligence, and no one product that is going to magically transform your customer’s experience across mobile, web, assistant, and call center channels.

In reality, AI is largely a collection of technologies and capabilities centered around big bodies of data, math to crunch the numbers, and smarter touchpoints across a user journey. Used correctly, AI delights customers with frictionless, individualized experiences. But these are powerful and delicate tools, and they do quite a bit of damage to both brands and customer relationships when used incorrectly.

In this talk, we will separate fact from fiction, and explore how designers, product managers, and strategists can incorporate AI into their digital platforms. Using insights gathered from customer research, and lessons learned working with established vendors and small startups, attendees will learn about valuable tools, critical dependencies, and best practices when developing intelligent digital experiences.

Moderators
avatar for Jen Briselli

Jen Briselli

Managing Director, Experience Strategy & Design, Mad*Pow
Jen Briselli is the Managing Director of Experience Strategy & Design at Mad*Pow, leveraging experience strategy and design to create innovative health care experiences and compelling digital solutions that are good for people and good for business. She has an insatiable curiosit... Read More →
avatar for Chris Dahlen

Chris Dahlen

SVP, Application Development, Mad*Pow
Solving problems is the chief passion of Chris Dahlen, who is our SVP of Application Development. As the leader of the team that consults on our platform choices, delivers our apps, and watches over the pieces of a solution that the customer trusts but never sees, Chris brings hi... Read More →

Speakers
avatar for Evan Gerber

Evan Gerber

VP, Digital Strategy, Fidelity
A seasoned creative lead with a proven success record in driving innovation within large corporations, Evan Gerber is currently VP of digital strategy for Fidelity Investments. In this role, Evan is leading the research, design, and creative development of multiple products focus... Read More →


Tuesday June 26, 2018 10:00am - 12:00pm
Skyline ABC

12:00pm

Lunch (Workshops Only)
Have lunch on us, meet conference attendees and see our exhibitors!

Tuesday June 26, 2018 12:00pm - 1:00pm
Main Lobby

1:00pm

Conference Kick Off: Amy Cueva
Mad*Pow's founder and CXO kicks off the 2018 HXD!

Speakers
avatar for Amy Cueva

Amy Cueva

Founder and Chief Experience Officer, Mad*Pow
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to... Read More →


Tuesday June 26, 2018 1:00pm - 1:15pm
Ballroom AB

1:15pm

Keynote: Sara Holoubek
Speakers
avatar for Sara Holoubek

Sara Holoubek

CEO & Founder, Luminary Labs
Sara Holoubek is the CEO and founder of Luminary Labs, a consultancy that developsstrategies and innovation systems to help Fortune 500, government, and nonprofitorganizations thrive in the face of change. She is also an active early stage investor.Sara’s advisory roles include... Read More →


Tuesday June 26, 2018 1:15pm - 1:35pm
Ballroom AB

1:35pm

Keynote: Deborah Brown
Incorporating Human-Centered Design into Policy Development; or, How I Learned to Let Go of All My Natural Instincts and (Try to) Embrace Chaos 

Speaking from a personal perspective (ie, not representing the Mayor’s Office in an official capacity), Deborah's talk will cover two major points: 
  1. human-centered design as a valuable and necessary tool for grappling with complex municipal needs; and
  2.  her personal evolution in understanding and utilizing human-centered design. 
Design thinking is not natural or instinctive to her, and in many ways it contradicts her training and experience as a regulatory lawyer and advocate. She has found that learning to embrace the tenants of human-centered design has been instructive professionally and rewarding personally, and it is very much (and appropriately) an iterative work in progress.

Speakers
avatar for Deborah Brown

Deborah Brown

Chief Strategy and Innovation Officer for Health, New York City Office of the Deputy Mayor for Health and Human Services
Deborah Brown, JD, MSW is the Chief Strategy and Innovation Officer for Health in the New York City Office of the Deputy Mayor for Health and Human Services.  She is lucky enough to be the “designated thinker” on all manner of health and healthcare issues, supporting the Dep... Read More →


Tuesday June 26, 2018 1:35pm - 1:55pm
Ballroom AB

1:55pm

Keynote: Adam Connor
Speakers
avatar for Adam Connor

Adam Connor

VP Organizational Design & Training, Mad*Pow
Adam Connor, most recognizable by his magnificent beard, is a designer, author and illustrator based in Western Massachusetts. As VP of Organizational Design & Training at Mad*Pow, Adam helps create positive change by addressing the relationships that people have with one another to foster more collaborative, creative and customer-centric organizations.Adam and his team look closely at company culture and all of the ways that it gets expressed and reinforced. They explore how beliefs, behaviors and perceptions influence things like roles, structure, processes, and tools that organizations use every day. They then work collaboratively with teams to identify meaningful changes that teams can make to improve their capacity to work together creatively.In 2015 he and co-author Aaron Irizarry released... Read More →


Tuesday June 26, 2018 1:55pm - 2:15pm
Ballroom AB

2:15pm

Keynote: To Be Announced
Tuesday June 26, 2018 2:15pm - 2:35pm
Ballroom AB

2:35pm

Coffee Break
Enjoy some light refreshments and networking!

Tuesday June 26, 2018 2:35pm - 2:55pm
Main Lobby

2:55pm

Equity by Design: Designing with Underserved Communities: Lone Laegreid & Ingrid Viddal
Healthcare is only responsible for a small part of our health. The social determinants of health are everything else that make up health. These are the conditions in which people are born, grow, live, work and age. Think employment, education, housing, access to clean water, etc. The burden of poor social determinants of health is not equally spread across the world. Underserved populations - groups with fewer resources such as money, knowledge, prestige, power, and beneficial social connections - experience it more. In this track we will discuss how we can focus our efforts on reducing social and environmental barriers that keep people from being healthy, how we can impact these determinants through design and how we can begin addressing root causes of health inequities.

Moderators
avatar for Aidan Hudson-Lapore

Aidan Hudson-Lapore

Behavior Change Designer, Mad*Pow
Aidan comes to Mad*Pow with a background in Cognitive Science and Industrial Design–a result of the Brown RISD Dual-Degree program. Aidan fits right in with our Behavior Change group because she is passionate about using science and design to deliver positive social impact. She... Read More →

Speakers
avatar for Lone Lægreid

Lone Lægreid

Interaction Designer, Itera
Lone is an interaction designer at Itera, with a background in both development studies and informatics from the University of Oslo. She wrote her bachelor thesis on the use of health information systems in Ghana. For her master thesis, Lone conducted research on the type 2 diabe... Read More →
avatar for Ingrid Viddal

Ingrid Viddal

UX Designer, Itera
Ingrid is a passionate UX-designer at Itera. She wrote her master thesis at the University ofOslo, where she focused on designing for diabetes patients in South Africa. Ingrid is passionateabout using a holistic design-approach in an effort to understand and empathize with users... Read More →


Tuesday June 26, 2018 2:55pm - 3:20pm
Skyline DE

2:55pm

Navigating the Finances and Logistics of Health: Christi Wise
Hear how health plans and companies are finding new innovative ways to assist individuals with their journey in finding and receiving the best care. From making treatment decisions to communicating with health professionals and organizations, patients are relying more on technology to help them navigate through the tedious processes. We'll dive into how patients can address their logistics and administrative aspect of health, understand their insurance, and manage their health finances, as they take control of their health.

Moderators
avatar for Amy Cueva

Amy Cueva

Founder and Chief Experience Officer, Mad*Pow
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to... Read More →

Speakers
avatar for Christi Wise

Christi Wise

SVP Health Solutions & Workplace Labs, Fidelity Investments
Christi has 30+ years of experience in user centered solution strategy, design and development heavily focused on innovation in workplace benefits for Fortune 100 companies.At present her Workplace Labs team is focused on defining solutions to augment Health and Wellness such as... Read More →


Tuesday June 26, 2018 2:55pm - 3:20pm
Skyline ABC

2:55pm

From Innovation to Execution: Julia Jackson
How can organizations overcome the hurdles of bringing in new innovation cultures into their work process? By now, many of us are familiar with the “big ideas” of innovation cultures in organizations: collaboration, co-creation, empathy, iteration, and more. But bringing these ideas into our organizations and infusing them into our work, in a way that is sustainable, repeatable and scalable has been a challenge. Hurdles of time, participation, resources, understanding, and risk/change-aversion often hinder our attempts. In this track of presentations, we’ll share first-hand stories of the successes, challenges, and practical take-aways that teams have encountered as they’ve worked to overcome these challenges to build cultures of innovation in their organizations.

Moderators
avatar for Adam Connor

Adam Connor

VP Organizational Design & Training, Mad*Pow
Adam Connor, most recognizable by his magnificent beard, is a designer, author and illustrator based in Western Massachusetts. As VP of Organizational Design & Training at Mad*Pow, Adam helps create positive change by addressing the relationships that people have with one another to foster more collaborative, creative and customer-centric organizations.Adam and his team look closely at company culture and all of the ways that it gets expressed and reinforced. They explore how beliefs, behaviors and perceptions influence things like roles, structure, processes, and tools that organizations use every day. They then work collaboratively with teams to identify meaningful changes that teams can make to improve their capacity to work together creatively.In 2015 he and co-author Aaron Irizarry released... Read More →

Speakers
avatar for Julia Jackson

Julia Jackson

Managing Director of the Healthcare Transformation Lab, Massachusetts General Hospital
Julia Jackson is the Managing Director of the Healthcare Transformation Lab at Massachusetts General Hospital where she works to deploy consumer-focused technology to improve the patient and provider experience. Julia focuses on transforming creative ideas into real solutions. Sh... Read More →


Tuesday June 26, 2018 2:55pm - 3:30pm
Longfellow

3:20pm

Equity by Design: Designing with Underserved Communities: Alexandra Cosman
Healthcare is only responsible for a small part of our health. The social determinants of health are everything else that make up health. These are the conditions in which people are born, grow, live, work and age. Think employment, education, housing, access to clean water, etc. The burden of poor social determinants of health is not equally spread across the world. Underserved populations - groups with fewer resources such as money, knowledge, prestige, power, and beneficial social connections - experience it more. In this track we will discuss how we can focus our efforts on reducing social and environmental barriers that keep people from being healthy, how we can impact these determinants through design and how we can begin addressing root causes of health inequities.

Moderators
avatar for Aidan Hudson-Lapore

Aidan Hudson-Lapore

Behavior Change Designer, Mad*Pow
Aidan comes to Mad*Pow with a background in Cognitive Science and Industrial Design–a result of the Brown RISD Dual-Degree program. Aidan fits right in with our Behavior Change group because she is passionate about using science and design to deliver positive social impact. She... Read More →

Speakers
avatar for Alexandra Cosman

Alexandra Cosman

Director, Active Performance Management, Social Finance
Alexandra Cosman is the Director of Active Performance Management at Social Finance. She is responsible for ongoing project oversight, reporting, and performance management once Pay for Success projects have launched. Alexandra works with project partners to ensure that data coll... Read More →


Tuesday June 26, 2018 3:20pm - 3:40pm
Skyline DE

3:20pm

Navigating the Finances and Logistics of Health: Julie Rish
Hear how health plans and companies are finding new innovative ways to assist individuals with their journey in finding and receiving the best care. From making treatment decisions to communicating with health professionals and organizations, patients are relying more on technology to help them navigate through the tedious processes. We'll dive into how patients can address their logistics and administrative aspect of health, understand their insurance, and manage their health finances, as they take control of their health.

Moderators
avatar for Amy Cueva

Amy Cueva

Founder and Chief Experience Officer, Mad*Pow
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to... Read More →

Speakers
avatar for Julie Rish

Julie Rish

Clinical Psychologist & Director of Design and Best Practice, Cleveland Clinic; Patient Experience
Julie Rish, PhD is a Clinical Psychologist and Director of Design and Best Practice in the Office of Patient Experience at the Cleveland Clinic.  She is the Director of Communication Skills Training and an Assistant Professor of Medicine at the Cleveland Clinic Lerner College of... Read More →


Tuesday June 26, 2018 3:20pm - 3:40pm
Skyline ABC

3:35pm

From Innovation to Execution: Jennifer Cardello
How can organizations overcome the hurdles of bringing in new innovation cultures into their work process? By now, many of us are familiar with the “big ideas” of innovation cultures in organizations: collaboration, co-creation, empathy, iteration, and more. But bringing these ideas into our organizations and infusing them into our work, in a way that is sustainable, repeatable and scalable has been a challenge. Hurdles of time, participation, resources, understanding, and risk/change-aversion often hinder our attempts. In this track of presentations, we’ll share first-hand stories of the successes, challenges, and practical take-aways that teams have encountered as they’ve worked to overcome these challenges to build cultures of innovation in their organizations.

Moderators
avatar for Adam Connor

Adam Connor

VP Organizational Design & Training, Mad*Pow
Adam Connor, most recognizable by his magnificent beard, is a designer, author and illustrator based in Western Massachusetts. As VP of Organizational Design & Training at Mad*Pow, Adam helps create positive change by addressing the relationships that people have with one another to foster more collaborative, creative and customer-centric organizations.Adam and his team look closely at company culture and all of the ways that it gets expressed and reinforced. They explore how beliefs, behaviors and perceptions influence things like roles, structure, processes, and tools that organizations use every day. They then work collaboratively with teams to identify meaningful changes that teams can make to improve their capacity to work together creatively.In 2015 he and co-author Aaron Irizarry released... Read More →

Speakers
avatar for Jen Cardello

Jen Cardello

User Experience Design & Research Leader, athenahealth
Jen is the founder and leader of athenahealth’s centralized Design Ops organization.  The Design Ops team includes Designers, Full-stack & UX Engineers, Qualitative & Quantitative UX Researchers, Strategists, and Product Managers who work together to define and build framework... Read More →


Tuesday June 26, 2018 3:35pm - 4:05pm
Longfellow

3:45pm

Equity by Design: Designing with Underserved Communities: Erika Harano
Healthcare is only responsible for a small part of our health. The social determinants of health are everything else that make up health. These are the conditions in which people are born, grow, live, work and age. Think employment, education, housing, access to clean water, etc. The burden of poor social determinants of health is not equally spread across the world. Underserved populations - groups with fewer resources such as money, knowledge, prestige, power, and beneficial social connections - experience it more. In this track we will discuss how we can focus our efforts on reducing social and environmental barriers that keep people from being healthy, how we can impact these determinants through design and how we can begin addressing root causes of health inequities.

Erika Harano Abstract:
At Creative Reaction Lab, we believe that oppression and inequity are by design, and that we can use design to dismantle them. In this talk, Erika Harano will introduce Creative Reaction Lab’s Equity-Centered Community Design (ECCD) framework and discuss how it is distinct from dominant design frameworks. Erika will share how we can use ECCD to examine the ways in which identities, history, and systems of power impact design and decision-making, with a specific focus on health and healthcare systems, and will introduce some key tools to disrupt inequitable design.

Moderators
avatar for Aidan Hudson-Lapore

Aidan Hudson-Lapore

Behavior Change Designer, Mad*Pow
Aidan comes to Mad*Pow with a background in Cognitive Science and Industrial Design–a result of the Brown RISD Dual-Degree program. Aidan fits right in with our Behavior Change group because she is passionate about using science and design to deliver positive social impact. She... Read More →

Speakers
avatar for Erika Harano

Erika Harano

Associate Manager, Creative Reaction Lab
Erika Harano commits to co-creating and fighting for a more equitable world by co-creating and supporting spaces of critical thought and action. As a co-facilitator of youth civic activism programming in Chicago and Boston, and as an activist with the queer Asian American Pacific... Read More →


Tuesday June 26, 2018 3:45pm - 4:05pm
Skyline DE

3:45pm

Navigating the Finances and Logistics of Health: Melissa Gopnik
Hear how health plans and companies are finding new innovative ways to assist individuals with their journey in finding and receiving the best care. From making treatment decisions to communicating with health professionals and organizations, patients are relying more on technology to help them navigate through the tedious processes. We'll dive into how patients can address their logistics and administrative aspect of health, understand their insurance, and manage their health finances, as they take control of their health.

Moderators
avatar for Amy Cueva

Amy Cueva

Founder and Chief Experience Officer, Mad*Pow
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to... Read More →

Speakers
avatar for Melissa Gopnik

Melissa Gopnik

Senior Vice President, Commonwealth (formerly D2D Fund)
Melissa Gopnik is a Senior Vice President at Commonwealth. In this role she leads the Design, Piloting, Communications, Talent, and Finance functions. Throughout her career, Ms. Gopnik has combined her talents in strategic planning, program development, research and training with... Read More →


Tuesday June 26, 2018 3:45pm - 4:05pm
Skyline ABC

4:10pm

Equity by Design: Designing with Underserved Communities Panel
Healthcare is only responsible for a small part of our health. The social determinants of health are everything else that make up health. These are the conditions in which people are born, grow, live, work and age. Think employment, education, housing, access to clean water, etc. The burden of poor social determinants of health is not equally spread across the world. Underserved populations - groups with fewer resources such as money, knowledge, prestige, power, and beneficial social connections - experience it more. In this track we will discuss how we can focus our efforts on reducing social and environmental barriers that keep people from being healthy, how we can impact these determinants through design and how we can begin addressing root causes of health inequities.

Moderators
avatar for Aidan Hudson-Lapore

Aidan Hudson-Lapore

Behavior Change Designer, Mad*Pow
Aidan comes to Mad*Pow with a background in Cognitive Science and Industrial Design–a result of the Brown RISD Dual-Degree program. Aidan fits right in with our Behavior Change group because she is passionate about using science and design to deliver positive social impact. She... Read More →

Speakers
avatar for Alexandra Cosman

Alexandra Cosman

Director, Active Performance Management, Social Finance
Alexandra Cosman is the Director of Active Performance Management at Social Finance. She is responsible for ongoing project oversight, reporting, and performance management once Pay for Success projects have launched. Alexandra works with project partners to ensure that data coll... Read More →
avatar for Erika Harano

Erika Harano

Associate Manager, Creative Reaction Lab
Erika Harano commits to co-creating and fighting for a more equitable world by co-creating and supporting spaces of critical thought and action. As a co-facilitator of youth civic activism programming in Chicago and Boston, and as an activist with the queer Asian American Pacific... Read More →
avatar for Lone Lægreid

Lone Lægreid

Interaction Designer, Itera
Lone is an interaction designer at Itera, with a background in both development studies and informatics from the University of Oslo. She wrote her bachelor thesis on the use of health information systems in Ghana. For her master thesis, Lone conducted research on the type 2 diabe... Read More →
avatar for Ingrid Viddal

Ingrid Viddal

UX Designer, Itera
Ingrid is a passionate UX-designer at Itera. She wrote her master thesis at the University ofOslo, where she focused on designing for diabetes patients in South Africa. Ingrid is passionateabout using a holistic design-approach in an effort to understand and empathize with users... Read More →


Tuesday June 26, 2018 4:10pm - 4:40pm
Skyline DE

4:10pm

From Innovation to Execution: Chris Protos
How can organizations overcome the hurdles of bringing in new innovation cultures into their work process? By now, many of us are familiar with the “big ideas” of innovation cultures in organizations: collaboration, co-creation, empathy, iteration, and more. But bringing these ideas into our organizations and infusing them into our work, in a way that is sustainable, repeatable and scalable has been a challenge. Hurdles of time, participation, resources, understanding, and risk/change-aversion often hinder our attempts. In this track of presentations, we’ll share first-hand stories of the successes, challenges, and practical take-aways that teams have encountered as they’ve worked to overcome these challenges to build cultures of innovation in their organizations.

Moderators
avatar for Adam Connor

Adam Connor

VP Organizational Design & Training, Mad*Pow
Adam Connor, most recognizable by his magnificent beard, is a designer, author and illustrator based in Western Massachusetts. As VP of Organizational Design & Training at Mad*Pow, Adam helps create positive change by addressing the relationships that people have with one another to foster more collaborative, creative and customer-centric organizations.Adam and his team look closely at company culture and all of the ways that it gets expressed and reinforced. They explore how beliefs, behaviors and perceptions influence things like roles, structure, processes, and tools that organizations use every day. They then work collaboratively with teams to identify meaningful changes that teams can make to improve their capacity to work together creatively.In 2015 he and co-author Aaron Irizarry released... Read More →

Speakers
avatar for Chris Protos

Chris Protos

Global Innovation Accelerator, UCB Pharma
Chris is the global innovation accelerator lead for UCB Pharma where he focuses on getting ideas off of the drawing board and into the world where they can solve problems for people living with severe diseases. Among the most rewarding parts of his job is kindling a passion for h... Read More →


Tuesday June 26, 2018 4:10pm - 4:40pm
Longfellow

4:10pm

Navigating the Finances and Logistics of Health: Edward J. Boudrot
Hear how health plans and companies are finding new innovative ways to assist individuals with their journey in finding and receiving the best care. From making treatment decisions to communicating with health professionals and organizations, patients are relying more on technology to help them navigate through the tedious processes. We'll dive into how patients can address their logistics and administrative aspect of health, understand their insurance, and manage their health finances, as they take control of their health.

Moderators
avatar for Amy Cueva

Amy Cueva

Founder and Chief Experience Officer, Mad*Pow
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to... Read More →

Speakers
avatar for Edward J. Boudrot

Edward J. Boudrot

Vice President, Fusion
Ed Boudrot is the Vice President of Fusion, an enterprise accelerator for Optum. Optum’s mission is to help people live healthier lives and to help make the health system work better for everyone.Boudrot has founded and has been a part of serval startups in the Boston area as w... Read More →


Tuesday June 26, 2018 4:10pm - 4:40pm
Skyline ABC

4:40pm

Coffee Break
Enjoy some light refreshments and networking!

Tuesday June 26, 2018 4:40pm - 4:55pm
Main Lobby

4:55pm

Keynote: Lee Kim
Speakers
avatar for Lee-Jung Kim

Lee-Jung Kim

Global Congress Lead, Pfizer
Lee is interested in everything that has a soul. Be it a tree, a cat, a river, and yes!! Human beings!She has been teaching Design Thinking at universities and leading design thinking workshops at fortune 500 companies in the U.S.Lee wants to bring you along the journey of disc... Read More →


Tuesday June 26, 2018 4:55pm - 5:15pm
Ballroom AB

5:15pm

Innovation in Insurance
Moderators
avatar for Amy Cueva

Amy Cueva

Founder and Chief Experience Officer, Mad*Pow
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to... Read More →

Speakers
avatar for Robin Glasco

Robin Glasco

Chief Innovation Officer, Blue Cross Blue Shield of Massachusetts
In corporate speak, Robin Glasco serves as the chief innovation officer for Blue Cross BlueShield of Massachusetts with over 25 years experience in health care including leadershipaccountability in strategic planning, business development, market strategy, and productdevelopment... Read More →


Tuesday June 26, 2018 5:15pm - 5:40pm
Ballroom AB

5:40pm

Keynote Patient Panel
Moderators
avatar for Amy Cueva

Amy Cueva

Founder and Chief Experience Officer, Mad*Pow
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to... Read More →

Speakers
avatar for Dominque Goodson

Dominque Goodson

Dominique Goodson was born and raised in Newark, NJ. After graduating from Rutgers University with a degree in Sociology and Anthropology, and receiving two citations from the former Governor of NJ, Governor Jon Corzine, Dominique began working as research assistant to different... Read More →
avatar for Latrice Peterson

Latrice Peterson

Student, William Paterson University
Latrice Peterson is a 26 year old Sickle Cell Warrior born and raised in NJ.  Even though Latrice was diagnosed at birth, she did not have her first crisis till the age of 3. Latrice’s mom knew things were going to be difficult for her. She made sure to instill courage, braver... Read More →


Tuesday June 26, 2018 5:40pm - 6:05pm
Ballroom AB

6:05pm

Keynote: John Holiver
Speakers
avatar for John Holiver

John Holiver

Chief Executive Officer, CharterCARE Health Partners
John J. Holiver was named Chief Executive Officer of CharterCARE Health Partners in July 2016, having served previously as interim President of Roger Williams Medical Center.Prior to joining Prospect Medical Holdings in 2015 as Chief Integration Officer, Holiver held several exec... Read More →


Tuesday June 26, 2018 6:05pm - 6:25pm
Ballroom AB

6:25pm

Day One Wrap Up: Kathryn Hautanen
Speakers
avatar for Kathryn Hautanen

Kathryn Hautanen

Director, Center for Health Experience Design, Mad*Pow
It's not often our "Team" roster boasts degrees in Physics, Materials Science, Nuclear Engineering, and Design Strategy. All held by one person.But Kathryn, new director of Mad*Pow's Center for Health Experience Design, has done things in a distinctive way for a long time. During... Read More →


Tuesday June 26, 2018 6:25pm - 6:30pm
Ballroom AB

6:30pm

Cocktail Reception & Networking
Enjoy some drinks on us and meet your fellow conference mates!

Tuesday June 26, 2018 6:30pm - 7:15pm
Main Lobby
 
Wednesday, June 27
 

8:00am

Reigistration and Breakfast
Grab some coffee and breakfast and continue to know your peers

Wednesday June 27, 2018 8:00am - 8:30am
Main Lobby

8:30am

Day Two Kick Off: Kathryn Hautanen
Speakers
avatar for Kathryn Hautanen

Kathryn Hautanen

Director, Center for Health Experience Design, Mad*Pow
It's not often our "Team" roster boasts degrees in Physics, Materials Science, Nuclear Engineering, and Design Strategy. All held by one person.But Kathryn, new director of Mad*Pow's Center for Health Experience Design, has done things in a distinctive way for a long time. During... Read More →


Wednesday June 27, 2018 8:30am - 8:40am
Ballroom AB

8:40am

Keynote: Sara Wachter-Boettcher
Building an inclusive design practice 
We all go into projects with good intentions—we want to make things welcoming, seamless, and maybe even fun to use. But without a process for ensuring our design decisions are also inclusive, equitable, and fair, our products can end up with all sorts of biases embedded in them. At best, these biases leave people out or let them down—and at worst, they can do real harm. From “smart scales” that assume everyone wants to lose weight to form fields that fail for queer people to exercise trackers that trigger disordered eating, we’ll look at the ways narrow thinking and unchecked biases can wreak havoc. Then, we’ll talk about what we as designers and user advocates can do about it: how we can uncover assumptions in our work, have difficult conversations with our teams and companies, and use design as a wedge to open the door for a more ethical and inclusive way forward.



Speakers
avatar for Sara Wachter-Boettcher

Sara Wachter-Boettcher

Principal, Rare Union
Sara Wachter-Boettcher is the principal of Rare Union, a digital product and content strategy consultancy, and the author of Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech (W.W. Norton, 2017), which was named one of the best tech books of the year by Wired. Her other books include Design for Real Life (with Eric Meyer) and Content Everywhere, and her work has been published in The Washington Post, Slate, The Guardian, and Quartz. Find her on Twitter @sara_ann_marie or at... Read More →


Wednesday June 27, 2018 8:40am - 9:00am
Ballroom AB

9:05am

Keynote: Jane Sarasohn-Kahn
The Empowered Patient and the Endangered Wallet: Meet the New Healthcare Consumer

People – who wear many hats as patients, community members, workers, and caregivers – are the new payors in healthcare. Jane will discuss how America’s macroeconomics are impacting the household economics of healthcare, and how patients are morphing into payors. She’ll identify the driving forces underneath this marketplace reality, and how health/care stakeholders can help make healthcare better with and for patients.

Speakers
avatar for Jane Sarasohn-Kahn

Jane Sarasohn-Kahn

Founder, THINK-Health
Jane is a health economist, advisor and trend-weaver to organizations focused at the intersection of health, technology and people – especially consumers, patients and caregivers. Jane founded THINK-Health after working with health care consultancies in the US and Europe. Jane... Read More →


Wednesday June 27, 2018 9:05am - 9:25am
Ballroom AB

9:30am

Keynote: Marli Mesibov
Does Anyone Speak Healthcare?
 
 We live in an era when healthcare is getting more complex, not less. Health literacy is low, due to a combination of the complexity of the system, the complexity of the human body, and the state many people are in when they come to us. Patients and their families or friends are stressed, scared, and struggling to focus at the times they most need to use our websites, read our articles, or interact with our devices. This can lead to anything from higher costs to misused prescriptions.
 
It’s up to us to as health and design professionals to bridge the gap. Our work can educate, guide, even build connections for patients and their families to work with their healthcare providers and payers. Let’s look at examples of how it can be done well, and what you can implement to make a difference.

Speakers
avatar for Marli Mesibov

Marli Mesibov

VP Content Strategist, Mad*Pow
Not many people can say they’ve gotten a speeding ticket for driving too slowly--but Marli sure can! In her defense, the speeding ticket was given in New Zealand, where everyone drives on the wrong side of the road. She’s had adventures (though not speeding tickets!) in 38 co... Read More →


Wednesday June 27, 2018 9:30am - 9:50am
Ballroom AB

9:55am

Keynote: Dustin DiTommaso
Speakers
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted beh... Read More →


Wednesday June 27, 2018 9:55am - 10:15am
Ballroom AB

10:15am

Coffee Break
Wednesday June 27, 2018 10:15am - 10:30am
Main Lobby

10:30am

Digital Interventions in Behavioral Health and Addiction: John Touros & Liza Hoffman
Technology allows faster, easier access for many to behavioral health and addiction support. In this session we’ll hear from and speak with specialists in psychology, behavioral health, and addiction – all with expertise in using technology to improve access, social support, and clinical outcomes.

Moderators
avatar for Marli Mesibov

Marli Mesibov

VP Content Strategist, Mad*Pow
Not many people can say they’ve gotten a speeding ticket for driving too slowly--but Marli sure can! In her defense, the speeding ticket was given in New Zealand, where everyone drives on the wrong side of the road. She’s had adventures (though not speeding tickets!) in 38 co... Read More →

Speakers
avatar for Liza Hoffman

Liza Hoffman

Mental Health Care Partner Lead, Cambridge Health Alliance
Liza Hoffman, MSW, LCSW is ​passionate about bringing accessible mobile health technology to underserved patient populations. In her role as Mental Health Care Partner Lead at Cambridge Health Alliance, Liza provides short-term counseling and is principally responsible for trai... Read More →
avatar for John Torous, MD

John Torous, MD

Co-Director; Digital Psychiatry, Beth Israel Deaconess Medical Center
John Torous, MD is co-director of the digital psychiatry program at Beth Israel Deaconess Medical Center, a Harvard Medical School affiliated teaching hospital, where he also serves as a staff psychiatrist and clinical informatics fellow. He has a background in electrical engineering and computer sciences and received an undergraduate degree in the field from UC Berkeley before attending medical school at UC San Diego. He completed his psychiatry residency at Harvard. Dr. Torous is active in investigating the potential of mobile mental health technologies for psychiatry, developing smartphone tools for clinical research, leading clinical studies of smartphone apps for diverse mental illnesses, and publishing on the research, ethical, and patient perspectives of digital psychiatry. He serves as editor-in-chief for an academic journal on technology and mental health, JMIR Mental Health... Read More →


Wednesday June 27, 2018 10:30am - 11:05am
Skyline DE

10:30am

Measuring the Patient Experience: Kijana Knight
An exploration of modern methodology, technology and techniques to better understand patient perspective. Capturing and measuring existing patient experiences is the bedrock for innovation and change. Finding the right methods to truly empathize with patients in context is crucial for customized experiences that resonate as success solutions.

Moderators
avatar for Jonathan Podolsky

Jonathan Podolsky

VP Strategy & Service Design, Mad*Pow
Jonathan Podolsky has what he calls “Idle Hand Syndrome.” His garage-turned-workshop currently houses a homebuilt electric motorcycle, an automatic rainwater collection system and a pneumatic ski-press (for those days when you really, really feel like laminating your own pair... Read More →

Speakers
avatar for Kijana Knight-Torres

Kijana Knight-Torres

Design Medical Researcher, Dell Medical School, UT Austin
Kijana Knight-Torres is the lead design researcher at the Design Institute for Health within the Dell Medical School at UT Austin. She is focused on improving the human experience through empathy, strategy, and design. Throughout her career, she has worked to enable people to liv... Read More →


Wednesday June 27, 2018 10:30am - 11:05am
Skyline ABC

10:30am

The Science of Behavior Change Design: Amanda Graham
Behaviors are among the most important factors that influence health. Our attempts to improve the health of those who are ill (e.g., initiating and adhering to treatments), those who are well (e.g., stopping smoking) and those who deliver care (adhering to evidence-based guidelines) all depend on behavior change. Designing (more) effective behavior change interventions requires more than just intuition and creativity, it requires the application of behavioral science – its theories, its methods and its evidence through every phase of the design process. This track will feature relevant talks focused on underlying theories and techniques from behavior change science and how they can be applied to the design and evaluation of digital and mixed-mode interventions.

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted beh... Read More →

Speakers
avatar for Amanda Graham

Amanda Graham

SVP Innovations, Truth Initiative
Dr. Graham leads the Innovations Center at Truth Initiative, the largest non-profit public health organization in the U.S. dedicated to the fight against tobacco. The Innovations Center designs, builds, evaluates, and markets digital products for tobacco cessation and prevention... Read More →


Wednesday June 27, 2018 10:30am - 11:05am
Longfellow

11:10am

Digital Interventions in Behavioral Health and Addiction: Princess Little
Technology allows faster, easier access for many to behavioral health and addiction support. In this session we’ll hear from and speak with specialists in psychology, behavioral health, and addiction – all with expertise in using technology to improve access, social support, and clinical outcomes.

Moderators
avatar for Marli Mesibov

Marli Mesibov

VP Content Strategist, Mad*Pow
Not many people can say they’ve gotten a speeding ticket for driving too slowly--but Marli sure can! In her defense, the speeding ticket was given in New Zealand, where everyone drives on the wrong side of the road. She’s had adventures (though not speeding tickets!) in 38 co... Read More →

Speakers
avatar for Princess Little

Princess Little

Behavioral Health Strategy Lead, Cigna
Princess Little is the Behavioral Health Strategy Lead at Cigna.  She is responsible for the strategy development and execution of solutions that help customer achieve emotional health, overall well-being and a sense of security.  Prior to joining Cigna, Princess held positions... Read More →


Wednesday June 27, 2018 11:10am - 11:40am
Skyline DE

11:10am

Measuring the Patient Experience: Julie Elkus
An exploration of modern methodology, technology and techniques to better understand patient perspective. Capturing and measuring existing patient experiences is the bedrock for innovation and change. Finding the right methods to truly empathize with patients in context is crucial for customized experiences that resonate as success solutions.

Moderators
avatar for Jonathan Podolsky

Jonathan Podolsky

VP Strategy & Service Design, Mad*Pow
Jonathan Podolsky has what he calls “Idle Hand Syndrome.” His garage-turned-workshop currently houses a homebuilt electric motorcycle, an automatic rainwater collection system and a pneumatic ski-press (for those days when you really, really feel like laminating your own pair... Read More →

Speakers
avatar for Julie Elkus

Julie Elkus

Director of Innovation and Design, Center for Patient and Family Experience at Cincinnati Children’s Hospital Medical Center
Julie Elkus is the Director of Innovation and Design within the Center for Patient and Family Experience at Cincinnati Children’s Hospital Medical Center.  In this role she leverages a user-centered approach to innovation to improve the patient and family experience as well as... Read More →


Wednesday June 27, 2018 11:10am - 11:40am
Skyline ABC

11:10am

The Science of Behavior Change Design
Behaviors are among the most important factors that influence health. Our attempts to improve the health of those who are ill (e.g., initiating and adhering to treatments), those who are well (e.g., stopping smoking) and those who deliver care (adhering to evidence-based guidelines) all depend on behavior change. Designing (more) effective behavior change interventions requires more than just intuition and creativity, it requires the application of behavioral science – its theories, its methods and its evidence through every phase of the design process. This track will feature relevant talks focused on underlying theories and techniques from behavior change science and how they can be applied to the design and evaluation of digital and mixed-mode interventions.

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted beh... Read More →

Wednesday June 27, 2018 11:10am - 11:40am
Longfellow

11:45am

Digital Interventions in Behavioral Health and Addiction: Dr. Hilary Luderer
Technology allows faster, easier access for many to behavioral health and addiction support. In this session we’ll hear from and speak with specialists in psychology, behavioral health, and addiction – all with expertise in using technology to improve access, social support, and clinical outcomes.

Moderators
avatar for Marli Mesibov

Marli Mesibov

VP Content Strategist, Mad*Pow
Not many people can say they’ve gotten a speeding ticket for driving too slowly--but Marli sure can! In her defense, the speeding ticket was given in New Zealand, where everyone drives on the wrong side of the road. She’s had adventures (though not speeding tickets!) in 38 co... Read More →

Speakers
avatar for Dr. Hilary Luderer

Dr. Hilary Luderer

Director of Translational and Clinical Research, PEAR Therapeutics
Dr. Hilary Luderer is the Director of Translational and Clinical Research at PEAR Therapeutics. She leads the Clinical Team’s research efforts that support PEAR’s user-centered product development process for early stage programs. Dr. Luderer was a key contributor to Pear’s... Read More →


Wednesday June 27, 2018 11:45am - 12:15pm
Skyline DE

11:45am

Measuring the Patient Experience
An exploration of modern methodology, technology and techniques to better understand patient perspective. Capturing and measuring existing patient experiences is the bedrock for innovation and change. Finding the right methods to truly empathize with patients in context is crucial for customized experiences that resonate as success solutions.

Moderators
avatar for Jonathan Podolsky

Jonathan Podolsky

VP Strategy & Service Design, Mad*Pow
Jonathan Podolsky has what he calls “Idle Hand Syndrome.” His garage-turned-workshop currently houses a homebuilt electric motorcycle, an automatic rainwater collection system and a pneumatic ski-press (for those days when you really, really feel like laminating your own pair... Read More →

Wednesday June 27, 2018 11:45am - 12:15pm
Skyline ABC

11:45am

The Science of Behavior Change Design
Behaviors are among the most important factors that influence health. Our attempts to improve the health of those who are ill (e.g., initiating and adhering to treatments), those who are well (e.g., stopping smoking) and those who deliver care (adhering to evidence-based guidelines) all depend on behavior change. Designing (more) effective behavior change interventions requires more than just intuition and creativity, it requires the application of behavioral science – its theories, its methods and its evidence through every phase of the design process. This track will feature relevant talks focused on underlying theories and techniques from behavior change science and how they can be applied to the design and evaluation of digital and mixed-mode interventions.

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted beh... Read More →

Wednesday June 27, 2018 11:45am - 12:15pm
Longfellow

12:15pm

MHQP: Lunch and Learn
This session will focus on work that Mad*Pow did with Massachusetts Health Quality Partners (MHQP), to improve conversations between clinicians and their patients suffering from serious pain to enhance the ways in which they assess and understand pain in the outpatient setting. MHQP is an independent coalition of key stakeholder groups in Massachusetts working to improve the quality of patient care experiences through collaboration.  Using a human-centered and evidence-based design process, we drew together the different stakeholders involved in assessing pain, including patients, their families, physicians and other healthcare professionals. Each of these stakeholders offered key perspectives into the ways in which we respond to pain: how we experience it, assess it, and treat it.
This deeper understanding of the patient-clinician interaction provided a foundation for broader, prevention-based approaches to pain that may prove more powerful than regulatory solutions to the opioid crisis such as limits to the number of pills a physician can prescribe. Thank you to Cigna to funding this work.
 
Barbra Rabson, President and CEO of MHQP, will lead a multi-stakeholder panel discussion about lessons learned and next steps.

Speakers
avatar for Barbra Rabson

Barbra Rabson

President & CEO, MHQP
Barbra Rabson has been President and CEO of MHQP since 1998. Under her leadership, MHQP hasbecome one of the most trusted names in measurement and public reporting of healthcare information in Massachusetts and in the nation. She has led MHQP to issue three first-in- the-nation... Read More →


Wednesday June 27, 2018 12:15pm - 1:15pm
Skyline ABC

12:15pm

Lunch
Wednesday June 27, 2018 12:15pm - 1:15pm
Main Lobby

1:15pm

Advancing Wellbeing: Andrew Schutzbank
Good health and wellbeing are fundamental human goals – we all have a desire to feel good and function well. While good health is often clinically defined as the absence of disease or impairment, wellbeing takes a much broader perspective integrating physical and mental health, positive emotion, vitality, personal fulfillment, meaning and satisfaction in life. In this sense, wellbeing is achieved when we feel good, and capable to realize our aspirations, satisfy our needs and cope with the inevitable challenges life brings to our pursuit of the good life. This track will feature talks focused on the determinants of wellbeing and solutions intended to advance the wellbeing of individuals and communities.

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted beh... Read More →

Speakers
avatar for Andrew Schutzbank MD, MPH

Andrew Schutzbank MD, MPH

Vice President, Product, Iora Health
Andrew’s passion for revolutionizing health care began as a medical student at Tulane in pre- and post-Katrina New Orleans, continuing during his Internal Medicine & Primary Care residency at the Beth Israel Deaconess Medical Center. Andrew has worked all across Iora Health dev... Read More →


Wednesday June 27, 2018 1:15pm - 1:50pm
Longfellow

1:15pm

Content Strategy and Health Literacy: Emily Broderick
How do we tell the story we want to tell while building meaningful relationships with our audience? How do we communicate in a way that people can understand and relate to? And how do we do we determine what content and message is most appropriate and relevant? This session will dig into these questions and more to help you enhance digital communication and engagement with health content that matters.

Emily Broderick Talk Abstract:
Plain Language is for Everyone: Writing Content that Improves Health Literacy
​​​​Only 12 percent of adults have the skills to obtain, process and use online health information, according to the National Assessment of Adult Literacy. And in fact, a recent study by Nielsen Norman Group discovered that even highly educated online readers want clear and concise information that is easy to scan. Compound those facts with stress or illness, and the importance of writing health content with plain language is evident.
 
The healthcare industry overflows with digital and print content that is overly academic and clinical. Health marketers and writers play crucial roles in breaking down barriers for patients and caregivers. The challenge is writing compelling web that can be understood by a fifth-grade audience – which is the standard – but does not sound overly-simplified or dumbed down. And it can be even more challenging to convince clinical leaders that plain language is preferable to medical jargon.
 
In this presentation, we’ll discuss what health literacy and plain language are and why they’re essential to increasing conversions and loyalty. We’ll cover how to write in plain language, including understanding your audience, organizing content for scannability and using active voice.

Moderators
avatar for Rick Allen

Rick Allen

Director Content Strategy, Mad*Pow
Rick may not have education in his blood, but it sure overflows his background. Not just his BFA and MA from Emerson College, it’s his work history in Content at Babson College, Boston College, and Emerson College. Now, after supporting Mad*Pow through the content strategy cons... Read More →

Speakers
avatar for Emily Broderick

Emily Broderick

Vice President, Aha Media Group
Emily Broderick is the Vice President of Aha Media Group, a boutique content consultancy that specializes in creating content for healthcare brands. At Aha Media, Emily manages product, marketing and talent. She knows it’s challenging to create content in a healthcare environme... Read More →


Wednesday June 27, 2018 1:15pm - 1:50pm
Skyline DE

1:15pm

Pharma Innovation: Beyond the Pill: Doug McClure
Moderators
avatar for Liz Kay

Liz Kay

Business Development Director, Mad*Pow
Earning her degree from Northeastern University, Liz worked in broadcast television and then documentary film. Her clients included Sesame Street, The National Park Service, The Smithsonian Institution, and more. Along the way, she learned to tell compassionate, powerful stories... Read More →

Speakers
avatar for Doug McClure

Doug McClure

Director of Product, BD Digital Health
Doug McClure joined BD Digital Health as its first employee and the Director of Product in June of 2016.  The Digital Health team is focused on creating BD’s first Digital Health platform and launched its first product on that platform – BD Briight – in collaboration with... Read More →


Wednesday June 27, 2018 1:15pm - 1:50pm
Skyline ABC

1:55pm

Advancing Wellbeing
Good health and wellbeing are fundamental human goals – we all have a desire to feel good and function well. While good health is often clinically defined as the absence of disease or impairment, wellbeing takes a much broader perspective integrating physical and mental health, positive emotion, vitality, personal fulfillment, meaning and satisfaction in life. In this sense, wellbeing is achieved when we feel good, and capable to realize our aspirations, satisfy our needs and cope with the inevitable challenges life brings to our pursuit of the good life. This track will feature talks focused on the determinants of wellbeing and solutions intended to advance the wellbeing of individuals and communities.

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted beh... Read More →

Wednesday June 27, 2018 1:55pm - 2:25pm
Longfellow

1:55pm

Content Strategy and Health Literacy: Dana Ortegon
How do we tell the story we want to tell while building meaningful relationships with our audience? How do we communicate in a way that people can understand and relate to? And how do we do we determine what content and message is most appropriate and relevant? This session will dig into these questions and more to help you enhance digital communication and engagement with health content that matters.

Talk abstract:
Destination: Health Fluency

​​​​Imagine traveling in a country where you don’t speak the language, where you struggle to understand the most basic signage. A handful of vocabulary words and the rudiments of grammar help you get by, but imagine how much better your experience would be if you were truly fluent.
 
In this session, you’ll learn what health fluency means, how human-centered content strategy and creation help people move from literacy to fluency, and why making that shift matters to your organization and the people you serve.

Moderators
avatar for Rick Allen

Rick Allen

Director Content Strategy, Mad*Pow
Rick may not have education in his blood, but it sure overflows his background. Not just his BFA and MA from Emerson College, it’s his work history in Content at Babson College, Boston College, and Emerson College. Now, after supporting Mad*Pow through the content strategy cons... Read More →

Speakers
avatar for Dana Ortegon

Dana Ortegon

Senior Content Strategist, Mad*Pow
After more than two decades as a professional wordsmith, Dana is hard pressed to think of a writing venue she hasn’t experienced. She started out writing about New York City lifestyle, food, and fashion trends for a Tokyo-based retail trade publication. From there, she “cross... Read More →


Wednesday June 27, 2018 1:55pm - 2:25pm
Skyline DE

1:55pm

Pharma Innovation: Beyond the Pill: Fatima Scipione
Moderators
avatar for Liz Kay

Liz Kay

Business Development Director, Mad*Pow
Earning her degree from Northeastern University, Liz worked in broadcast television and then documentary film. Her clients included Sesame Street, The National Park Service, The Smithsonian Institution, and more. Along the way, she learned to tell compassionate, powerful stories... Read More →

Speakers
avatar for Fatima Scipione

Fatima Scipione

Senior Director, Patient Advocacy, Takeda Oncology
Fatima Scipione is Senior Director, Patient Advocacy, for Takeda Oncology a position she has held since September, 2015. In her current role, Fatima leads an internal patient advocacy department that is responsible for creating and sustaining strategic programs with key patient g... Read More →


Wednesday June 27, 2018 1:55pm - 2:25pm
Skyline ABC

2:30pm

Advancing Wellbeing
Good health and wellbeing are fundamental human goals – we all have a desire to feel good and function well. While good health is often clinically defined as the absence of disease or impairment, wellbeing takes a much broader perspective integrating physical and mental health, positive emotion, vitality, personal fulfillment, meaning and satisfaction in life. In this sense, wellbeing is achieved when we feel good, and capable to realize our aspirations, satisfy our needs and cope with the inevitable challenges life brings to our pursuit of the good life. This track will feature talks focused on the determinants of wellbeing and solutions intended to advance the wellbeing of individuals and communities.

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted beh... Read More →

Wednesday June 27, 2018 2:30pm - 3:00pm
Longfellow

2:30pm

Content Strategy and Health Literacy
How do we tell the story we want to tell while building meaningful relationships with our audience? How do we communicate in a way that people can understand and relate to? And how do we do we determine what content and message is most appropriate and relevant? This session will dig into these questions and more to help you enhance digital communication and engagement with health content that matters.

Moderators
avatar for Rick Allen

Rick Allen

Director Content Strategy, Mad*Pow
Rick may not have education in his blood, but it sure overflows his background. Not just his BFA and MA from Emerson College, it’s his work history in Content at Babson College, Boston College, and Emerson College. Now, after supporting Mad*Pow through the content strategy cons... Read More →

Wednesday June 27, 2018 2:30pm - 3:00pm
Skyline DE

2:30pm

Pharma Innovation: Beyond the Pill
Moderators
avatar for Liz Kay

Liz Kay

Business Development Director, Mad*Pow
Earning her degree from Northeastern University, Liz worked in broadcast television and then documentary film. Her clients included Sesame Street, The National Park Service, The Smithsonian Institution, and more. Along the way, she learned to tell compassionate, powerful stories... Read More →

Wednesday June 27, 2018 2:30pm - 3:00pm
Skyline ABC

3:00pm

Coffee Break
Wednesday June 27, 2018 3:00pm - 3:20pm
Main Lobby

3:20pm

Keynote: Dr. Michael Rich
Smartphones and Snapchat and Sexting, Oh My!
The Mediatrician’s Guide to Raising Healthy, Happy, Effective Children in the Digital Age

Michael Rich, MD, MPH
Center on Media and Child Health
Boston Children’s Hospital

I lost my child to her smartphone – what can I do? Kids are spending more time on screens than in any other activity. With greater connectivity, children are increasingly anxious, sleep-deprived, and defiant. Parents are fearful, but clueless on how to help. Tech and entertainment producers are experiencing, and sometimes contributing to, a Luddite “techlash.” Building on international research and clinical experience with Problematic Interactive Media Use (PIMU), The Mediatrician investigates, translates, and innovates at the interface of the media children use and how they use them, studying how that use affects their physical, mental and social health and offering practical, compassionate and humorous advice on raising the leaders of tomorrow.

Speakers
avatar for Dr. Michael Rich

Dr. Michael Rich

Founder & Director, Center on Media and Child Health
Michael Rich, MD, MPH, FAAP, FSAHM, Founder and Director of the Center on Media and Child Health, Associate Professor at Harvard Medical School and Harvard School of Public Health, came to medicine after a twelve-year career as a filmmaker (including serving as assistant director... Read More →


Wednesday June 27, 2018 3:20pm - 3:40pm
Ballroom AB

3:40pm

Keynote: Barbara Hagherty
A few years ago, NPR journalist Barb Bradley Hagerty thought she was having a midlife crisis -- so she decided to investigate the phenomenon. In the process she wrote a book and discovered two keys to thriving in the second half of life. Make sure to check out her session to learn these two secrets.

Speakers
avatar for Barbara Hagerty

Barbara Hagerty

Barbara Bradley Hagerty is the New York Times bestselling author of Life Reimagined: The Science, Art, and Opportunity of Midlife (Riverhead Books, 2016) and Fingerprints of God: The Search for the Science of Spirituality (Riverhead, 2009). She regularly contributes to The Atlant... Read More →


Wednesday June 27, 2018 3:40pm - 4:00pm
Ballroom AB

4:00pm

Keynote: Geeta Wilson
Speakers
avatar for Geeta Wilson

Geeta Wilson

VP, Consumer Experience, Humana
Geeta Wilson is an innovative, transformational Customer Experience visionary with both domestic and international experience in start-ups and Fortune 500 companies. She is a dynamic, results-oriented leader who brings the spirit of a start-up to large matrixed organizations whil... Read More →


Wednesday June 27, 2018 4:00pm - 4:20pm
Ballroom AB

4:20pm

Keynote: Jen Horonjeff
Speakers
avatar for Jen Horonjeff

Jen Horonjeff

Founder & CEO, Savvy Coop
Jen Horonjeff, PhD, is the Founder and CEO of Savvy Cooperative, a patient-owned co-op that helps companies and innovators get the patient/consumer insights they need to build better healthcare solutions. She was diagnosed as an infant with juvenile arthritis and other autoimmune... Read More →


Wednesday June 27, 2018 4:20pm - 4:30pm
Ballroom AB

4:30pm

Keynote: Alan Manning
Speakers
avatar for Alan Manning

Alan Manning

Executive Vice President, Planetree
Alan Manning is the Executive Vice President at Planetree, Inc., a non-profit dedicated to helping organizations deepen purpose, improve process, and implement practices that positively impact the healthcare experience.  In his role, Alan is focused on the advancement of caring... Read More →


Wednesday June 27, 2018 4:30pm - 4:50pm
Ballroom AB

4:50pm

Conference Wrap Up: Amy Cueva
Speakers
avatar for Amy Cueva

Amy Cueva

Founder and Chief Experience Officer, Mad*Pow
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to... Read More →


Wednesday June 27, 2018 4:50pm - 5:00pm
Ballroom AB