HXD 2018: Full Schedule

2:55pm EDT

Equity by Design: Designing with Underserved Communities: Lone Laegreid & Ingrid Viddal

Moderators

Aidan Hudson-Lapore

Behavior Change Designer, Mad*Pow

Aidan comes to Mad*Pow with a background in Cognitive Science and Industrial Design–a result of the Brown RISD Dual-Degree program. Aidan fits right in with our Behavior Change group because she is passionate about using science and design to deliver positive social impact. She... Read More →

Speakers

Lone Lægreid

Interaction Designer, Itera

Lone is an interaction designer at Itera, with a background in both development studies and informatics from the University of Oslo. She wrote her bachelor thesis on the use of health information systems in Ghana. For her master thesis, Lone conducted research on the type 2 diabetes... Read More →

Ingrid Viddal

UX Designer, Itera

Ingrid is a passionate UX-designer at Itera. She wrote her master thesis at the University ofOslo, where she focused on designing for diabetes patients in South Africa. Ingrid is passionateabout using a holistic design-approach in an effort to understand and empathize with users.Ingrid... Read More →

Tuesday June 26, 2018 2:55pm - 3:20pm EDT
Room 2

Track, Serving the Underserved

2:55pm EDT

From Innovation to Execution: Julia Jackson

How can organizations overcome the hurdles of bringing in new innovation cultures into their work process? By now, many of us are familiar with the “big ideas” of innovation cultures in organizations: collaboration, co-creation, empathy, iteration, and more. But bringing these ideas into our organizations and infusing them into our work, in a way that is sustainable, repeatable and scalable has been a challenge. Hurdles of time, participation, resources, understanding, and risk/change-aversion often hinder our attempts. In this track of presentations, we’ll share first-hand stories of the successes, challenges, and practical take-aways that teams have encountered as they’ve worked to overcome these challenges to build cultures of innovation in their organizations.

Moderators

Adam Connor

VP, Design Transformation, Mad*Pow

Adam Connor, most recognizable by his magnificent beard, is a designer, author and illustrator based in Western Massachusetts. As VP of Design Transformation at Mad*Pow, Adam helps create positive change by addressing the relationships that people have with one another to foster more... Read More →

Speakers

Julia Jackson

Managing Director of the Healthcare Transformation Lab, Massachusetts General Hospital

Julia Jackson is the Managing Director of the Healthcare Transformation Lab at Massachusetts General Hospital where she works to deploy consumer-focused technology to improve the patient and provider experience. Julia focuses on transforming creative ideas into real solutions. She... Read More →

Tuesday June 26, 2018 2:55pm - 3:30pm EDT
Room 3

Track, Innovation Culture

2:55pm EDT

Navigating the Finances and Logistics of Health: Christi Wise, Julie Rish, Melissa Gopnik

Hear how health plans and companies are finding new innovative ways to assist individuals with their journey in finding and receiving the best care. From making treatment decisions to communicating with health professionals and organizations, patients are relying more on technology to help them navigate through the tedious processes. We'll dive into how patients can address their logistics and administrative aspect of health, understand their insurance, and manage their health finances, as they take control of their health.

Each presenter will take the stage for 15 minutes.

Moderators

Amy Heymans

Co-Founder & Chief Experience Officer, Mad*Pow

Speakers

melissa gopnik

Senior Vice-President, Build Commonwealth, Inc

Melissa Gopnik is a Senior Vice President at Commonwealth. In this role she leads the Innovation, Design, Piloting, Talent, and Finance functions. Throughout her career, Ms. Gopnik has combined her talents in strategic planning, program development, research and training with a strong... Read More →

Julie Rish

Clinical Psychologist & Director of Design and Best Practice, Cleveland Clinic; Patient Experience

Julie Rish, PhD is a Clinical Psychologist and Director of Design and Best Practice in the Office of Patient Experience at the Cleveland Clinic. She is the Director of Communication Skills Training and an Assistant Professor of Medicine at the Cleveland Clinic Lerner College of... Read More →

Christi Wise

SVP Health Solutions & Workplace Labs, Fidelity Investments

Christi has 30+ years of experience in user centered solution strategy, design and development heavily focused on innovation in workplace benefits for Fortune 100 companies.At present her Workplace Labs team is focused on defining solutions to augment Health and Wellness such as Benefits... Read More →

Tuesday June 26, 2018 2:55pm - 4:05pm EDT
Room 1

Track, Navigating the Health System

3:20pm EDT

Equity by Design: Designing with Underserved Communities: Alexandra Cosman

Healthcare is only responsible for a small part of our health; social determinants of health, the conditions in which people are born, grow, live, work, and age play a much greater role. Like access to healthcare, access to other resources like employment, housing, education, food, and safety are not equitably distributed at the local, national, and global level. In this track, we will discuss how social and environmental barriers disproportionately affect marginalized communities and how we can begin to impact these determinants through design.

Alexandra Cosman abstract:
Pay for Success and Social Determinants of Health

Pay for Success is a financing mechanism that aims to channel government resources towards the most effective programs. There are several examples of how Pay for Success is being used to improve outcomes by addressing social determinants of health. This presentation will highlight the key social determinants that may be addressed by this financing mechanism, covering in detail one example from the field, as well as providing insight into the potential impact of these types of interventions on vulnerable populations.

Moderators

Aidan Hudson-Lapore

Behavior Change Designer, Mad*Pow

Speakers

Alexandra Cosman

Director, Active Performance Management, Social Finance

Alexandra Cosman is the Director of Active Performance Management at Social Finance. She is responsible for ongoing project oversight, reporting, and performance management once Pay for Success projects have launched. Alexandra works with project partners to ensure that data collection... Read More →

Tuesday June 26, 2018 3:20pm - 3:40pm EDT
Room 2

Track, Serving the Underserved

3:35pm EDT

From Innovation to Execution: Jennifer Cardello

Moderators

Adam Connor

VP, Design Transformation, Mad*Pow

Speakers

Jennifer Cardello

User Experience and Research, athenahealth Inc : Design

Jen is the founder and leader of athenahealth’s centralized Design Ops organization. The Design Ops team includes Designers, Full-stack & UX Engineers, Qualitative & Quantitative UX Researchers, Strategists, and Product Managers who work together to define and build frameworks... Read More →

Tuesday June 26, 2018 3:35pm - 4:05pm EDT
Room 3

Track, Innovation Culture

3:40pm EDT

Equity by Design: Designing with Underserved Communities: Erika Harano

Healthcare is only responsible for a small part of our health; social determinants of health, the conditions in which people are born, grow, live, work, and age play a much greater role. Like access to healthcare, access to other resources like employment, housing, education, food, and safety are not equitably distributed at the local, national, and global level. In this track, we will discuss how social and environmental barriers disproportionately affect marginalized communities and how we can begin to impact these determinants through design.

Erika Harano Abstract:
At Creative Reaction Lab, we believe that oppression and inequity are by design, and that we can use design to dismantle them. In this talk, Erika Harano will introduce Creative Reaction Lab’s Equity-Centered Community Design (ECCD) framework and discuss how it is distinct from dominant design frameworks. Erika will share how we can use ECCD to examine the ways in which identities, history, and systems of power impact design and decision-making, with a specific focus on health and healthcare systems, and will introduce some key tools to disrupt inequitable design.

Moderators

Aidan Hudson-Lapore

Behavior Change Designer, Mad*Pow

Speakers

Erika Harano

Associate Manager, Creative Reaction Lab

Erika Harano commits to co-creating and fighting for a more equitable world by co-creating and supporting spaces of critical thought and action. As a co-facilitator of youth civic activism programming in Chicago and Boston, and as an activist with the queer Asian American Pacific... Read More →

Tuesday June 26, 2018 3:40pm - 4:00pm EDT
Room 2

Track, Serving the Underserved

4:00pm EDT

Equity by Design: Designing with Underserved Communities: Ana Téllez

Moderators

Aidan Hudson-Lapore

Behavior Change Designer, Mad*Pow

Speakers

Ana Téllez

Communications Director, Human Impact Partners

http://publichealthawakened.com/ Ana is passionate about using participatory design, clear communication principles, and inclusive storytelling to advance health equity and racial justice. Ana leads communications strategy at Human Impact Partners (HIP). In her role, she works closely with the HIP team to deve... Read More →

Tuesday June 26, 2018 4:00pm - 4:05pm EDT
Room 2

Track, Serving the Underserved

4:10pm EDT

Equity by Design: Designing with Underserved Communities Panel

Moderators

Aidan Hudson-Lapore

Behavior Change Designer, Mad*Pow

Speakers

Alexandra Cosman

Director, Active Performance Management, Social Finance

Erika Harano

Associate Manager, Creative Reaction Lab

Lone Lægreid

Interaction Designer, Itera

Ingrid Viddal

UX Designer, Itera

Tuesday June 26, 2018 4:10pm - 4:40pm EDT
Room 2

Track, Serving the Underserved

4:10pm EDT

From Innovation to Execution: Chris Protos

Moderators

Adam Connor

VP, Design Transformation, Mad*Pow

Speakers

Chris Protos

Solution Enablement Lead, UCB Inc.

Chris is the global innovation accelerator lead for UCB Pharma where he focuses on getting ideas off of the drawing board and into the world where they can solve problems for people living with severe diseases. Among the most rewarding parts of his job is kindling a passion for human-centered... Read More →

Tuesday June 26, 2018 4:10pm - 4:40pm EDT
Room 3

Track, Innovation Culture

4:10pm EDT

Navigating the Finances and Logistics of Health: Edward J. Boudrot

Moderators

Amy Heymans

Co-Founder & Chief Experience Officer, Mad*Pow

Speakers

Edward J. Boudrot

Vice President, Fusion

Ed Boudrot is the Vice President of Fusion, an enterprise accelerator for Optum. Optum’s mission is to help people live healthier lives and to help make the health system work better for everyone.Boudrot has founded and has been a part of serval startups in the Boston area as well as Intuit innovation labs. He specializes in the convergence of Human centered de... Read More →

Tuesday June 26, 2018 4:10pm - 4:40pm EDT
Room 1

Track, Navigating the Health System

10:30am EDT

Digital Interventions in Behavioral Health and Addiction: John Touros & Liza Hoffman

Technology allows faster, easier access for many to behavioral health and addiction support. In this session we’ll hear from and speak with specialists in psychology, behavioral health, and addiction – all with expertise in using technology to improve access, social support, and clinical outcomes.

Moderators

Marli Mesibov

VP Content Strategy, Mad*Pow

Marli Mesibov is the VP of Content Strategy at the digital UX agency Mad*Pow. Her work spans strategy and experiences across industries, with a particular interest in healthcare, finance, and education. She is a frequent conference speaker, a former editor of the UX publication UX... Read More →

Speakers

Liza Hoffman

UX researcher, Bicycle Health

John Torous, MD

Co-Director; Digital Psychiatry, Beth Israel Deaconess Medical Center

John Torous, MD is co-director of the digital psychiatry program at Beth Israel Deaconess Medical Center, a Harvard Medical School affiliated teaching hospital, where he also serves as a staff psychiatrist and clinical informatics fellow. He has a background in electrical engineering... Read More →

Wednesday June 27, 2018 10:30am - 11:05am EDT
Room 2

Track, Mental Health

10:30am EDT

Measuring the Patient Experience: Kijana Knight

An exploration of modern methodology, technology and techniques to better understand patient perspective. Capturing and measuring existing patient experiences is the bedrock for innovation and change. Finding the right methods to truly empathize with patients in context is crucial for customized experiences that resonate as success solutions.

Moderators

Jonathan Podolsky

VP Strategy & Service Design, Mad*Pow

Jonathan Podolsky has what he calls “Idle Hand Syndrome.” His garage-turned-workshop currently houses a homebuilt electric motorcycle, an automatic rainwater collection system and a pneumatic ski-press (for those days when you really, really feel like laminating your own pair... Read More →

Speakers

Kijana Knight-Torres

Design Medical Researcher, Dell Medical School, UT Austin

Kijana Knight-Torres is the lead design researcher at the Design Institute for Health within the Dell Medical School at UT Austin. She is focused on improving the human experience through empathy, strategy, and design. Throughout her career, she has worked to enable people to live... Read More →

Wednesday June 27, 2018 10:30am - 11:05am EDT
Room 1

Track, Patient Experience

10:30am EDT

The Science of Behavior Change Design: Amanda Graham

Title:
Three keys to evaluating the effectiveness of digital behavior change interventions (and how not to hate your data)
Abstract:
Digital behavior change interventions often have a leg up on other behavior change modalities in terms of the wealth of data available for analysis. We can often track every action that users take in our interventions, knowing how and when they engage – and when they disengage. Metrics of engagement can play a key role in understanding the ways in which our interventions are driving meaningful behavior change. But what happens when results look wonky? When users appear to be doing precisely the things we think they should, but outcome data tell a different story? Drawing on a series of analyses from a randomized trial of over 5,200 smokers in an Internet smoking cessation study, Dr. Graham will discuss three key concepts related to evaluating digital behavior change interventions that every intervention designer and evaluator will want to know.
Track abstract: Behaviors are among the most important factors that influence health. Our attempts to improve the health of those who are ill (e.g., initiating and adhering to treatments), those who are well (e.g., stopping smoking) and those who deliver care (adhering to evidence-based guidelines) all depend on behavior change. Designing (more) effective behavior change interventions requires more than just intuition and creativity, it requires the application of behavioral science – its theories, its methods and its evidence through every phase of the design process. This track will feature relevant talks focused on underlying theories and techniques from behavior change science and how they can be applied to the design and evaluation of digital and mixed-mode interventions.

Moderators

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow

Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior... Read More →

Speakers

Amanda Graham

SVP Innovations, Truth Initiative

Dr. Graham leads the Innovations Center at Truth Initiative, the largest non-profit public health organization in the U.S. dedicated to the fight against tobacco. The Innovations Center designs, builds, evaluates, and markets digital products for tobacco cessation and prevention... Read More →

Wednesday June 27, 2018 10:30am - 11:05am EDT
Room 3

Track, Behavior Change Design

11:10am EDT

Digital Interventions in Behavioral Health and Addiction: Princess Little

Moderators

Marli Mesibov

VP Content Strategy, Mad*Pow

Speakers

Princess Little

Behavioral Health Strategy Lead, Cigna

Princess Little is the Behavioral Health Strategy Lead at Cigna. She is responsible for the strategy development and execution of solutions that help customer achieve emotional health, overall well-being and a sense of security. Prior to joining Cigna, Princess held positions... Read More →

Wednesday June 27, 2018 11:10am - 11:40am EDT
Room 2

Track, Mental Health

11:10am EDT

Measuring the Patient Experience: Julie Elkus

Moderators

Jonathan Podolsky

VP Strategy & Service Design, Mad*Pow

Speakers

Julie Elkus

Director of Innovation and Design, Center for Patient and Family Experience at Cincinnati Children’s Hospital Medical Center

Julie Elkus is the Director of Innovation and Design within the Center for Patient and Family Experience at Cincinnati Children’s Hospital Medical Center. In this role she leverages a user-centered approach to innovation to improve the patient and family experience as well as... Read More →

Wednesday June 27, 2018 11:10am - 11:40am EDT
Room 1

Track, Patient Experience

11:10am EDT

The Science of Behavior Change Design: Molly Waring

Social media delivered behavioral weight loss interventions: what type of engagement matters, and how do we elicit it?
Abstract:
Greater attendance and participation in behavior change interventions is typically associated with better outcomes. Objective engagement data from digital behavior change interventions can provide insight into specifically what type of engagement leads to better outcomes. Using data from our recent studies testing behavioral weight loss interventions delivered via commercial social media platforms, Dr. Waring will describe what types of engagement are associated with greater weight loss, and efforts to understand how best to elicit meaningful participant engagement. Methodologic approaches are relevant to behavior change interventions in other areas.

Behaviors are among the most important factors that influence health. Our attempts to improve the health of those who are ill (e.g., initiating and adhering to treatments), those who are well (e.g., stopping smoking) and those who deliver care (adhering to evidence-based guidelines) all depend on behavior change. Designing (more) effective behavior change interventions requires more than just intuition and creativity, it requires the application of behavioral science – its theories, its methods and its evidence through every phase of the design process. This track will feature relevant talks focused on underlying theories and techniques from behavior change science and how they can be applied to the design and evaluation of digital and mixed-mode interventions.

Moderators

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow

Speakers

Molly Waring, PhD

Assistant Professor, University of Connecticut

Director of Methodology Core, UConn Center for mHealth and Social MediaDr. Molly Waring is an epidemiologist, Assistant Professor of Allied Health Sciences at the University of Connecticut, and the Director of Methodology Core of the UConn Center for mHealth and Social Media. Her... Read More →

Wednesday June 27, 2018 11:10am - 11:40am EDT
Room 3

Track, Behavior Change Design

11:45am EDT

Digital Interventions in Behavioral Health and Addiction: Dr. Hilary Luderer

Moderators

Marli Mesibov

VP Content Strategy, Mad*Pow

Speakers

Dr. Hilary Luderer

Director of Translational and Clinical Research, PEAR Therapeutics

Dr. Hilary Luderer is the Director of Translational and Clinical Research at PEAR Therapeutics. She leads the Clinical Team’s research efforts that support PEAR’s user-centered product development process for early stage programs. Dr. Luderer was a key contributor to Pear’s... Read More →

Wednesday June 27, 2018 11:45am - 12:15pm EDT
Room 2

Track, Mental Health

11:45am EDT

Measuring the Patient Experience: Jen Adam

Moderators

Jonathan Podolsky

VP Strategy & Service Design, Mad*Pow

Speakers

Jen Adam

Innovation Experience Strategist, Humana

Jennifer Adam is a designer who grew her skills in the tangible world and now applies them to the most intangible of products: individual health. After 15 years in manufacturing, Jen is taking her knowledge about how to bend everything from metal to habits and applying it to health... Read More →

Wednesday June 27, 2018 11:45am - 12:15pm EDT
Room 1

Track, Patient Experience

11:45am EDT

The Science of Behavior Change Design

Behaviors are among the most important factors that influence health. Our attempts to improve the health of those who are ill (e.g., initiating and adhering to treatments), those who are well (e.g., stopping smoking) and those who deliver care (adhering to evidence-based guidelines) all depend on behavior change. Designing (more) effective behavior change interventions requires more than just intuition and creativity, it requires the application of behavioral science – its theories, its methods and its evidence through every phase of the design process. This track will feature relevant talks focused on underlying theories and techniques from behavior change science and how they can be applied to the design and evaluation of digital and mixed-mode interventions.

Moderators

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow

Wednesday June 27, 2018 11:45am - 12:15pm EDT
Room 3

Track, Behavior Change Design

1:15pm EDT

Advancing Wellbeing: Andrew Schutzbank

Moderators

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow

Speakers

Andrew Schutzbank MD, MPH

Vice President, Product, Iora Health

Andrew’s passion for revolutionizing health care began as a medical student at Tulane in pre- and post-Katrina New Orleans, continuing during his Internal Medicine & Primary Care residency at the Beth Israel Deaconess Medical Center. Andrew has worked all across Iora Health developing... Read More →

Wednesday June 27, 2018 1:15pm - 1:50pm EDT
Room 2

Track, Wellness

1:15pm EDT

Beyond the Pill: Patient-Centricity Best Practices and Challenges Panel

Beyond the Pill: Patient-Centricity Best Practices and Challenges PanelThe is a continuously running panel from 1:15-3pm
How are we shifting our thinking in the pharma space beyond just medication? What does it take internally to gain this buy in, what does it take operationally to shift? What are the realities for making this happen? What are the aha moments along the way?

Moderators

Liz Kay

Business Development Director, Mad*Pow

Earning her degree from Northeastern University, Liz worked in broadcast television and then documentary film. Her clients included Sesame Street, The National Park Service, The Smithsonian Institution, and more. Along the way, she learned to tell compassionate, powerful stories... Read More →

Speakers

Dr. Kamal Jethwani

Senior Director, Partners Connected Health Innovation

As the Senior Director, Dr. Kamal Jethwani leads the research and program evaluation initiatives at Partners Connected Health Innovation.He has designed and implemented multiple clinical trials; led predictive modeling efforts using behavioral parameters; and worked extensively with... Read More →

Doug McClure

Director of Product, BD Digital Health

Doug McClure joined BD Digital Health as its first employee and the Director of Product in June of 2016. The Digital Health team is focused on creating BD’s first Digital Health platform and launched its first product on that platform – BD Briight – in collaboration with the... Read More →

Matt Schumacher

U.S. Neurology, Head Ecosystems, UCB Inc.

Matt Schumacher is lead UCB's neurology team as Head, Ecosystems. Prior he was Agility Enablement Lead supporting national leadership for the connectivity between UCB and health systems to catalyze new solutions for patients with epilepsy. He has provided marketing and sales focused... Read More →

Fatima Scipione

Senior Director, Patient Advocacy, Takeda Oncology

Wednesday June 27, 2018 1:15pm - 1:50pm EDT
Room 1

Track, Pharma Innovation

1:15pm EDT

Content Strategy and Health Literacy: Emily Broderick

How do we tell the story we want to tell while building meaningful relationships with our audience? How do we communicate in a way that people can understand and relate to? And how do we do we determine what content and message is most appropriate and relevant? This session will dig into these questions and more to help you enhance digital communication and engagement with health content that matters.

Emily Broderick Talk Abstract:
Plain Language is for Everyone: Writing Content that Improves Health Literacy
Only 12 percent of adults have the skills to obtain, process and use online health information, according to the National Assessment of Adult Literacy. And in fact, a recent study by Nielsen Norman Group discovered that even highly educated online readers want clear and concise information that is easy to scan. Compound those facts with stress or illness, and the importance of writing health content with plain language is evident.

The healthcare industry overflows with digital and print content that is overly academic and clinical. Health marketers and writers play crucial roles in breaking down barriers for patients and caregivers. The challenge is writing compelling web that can be understood by a fifth-grade audience – which is the standard – but does not sound overly-simplified or dumbed down. And it can be even more challenging to convince clinical leaders that plain language is preferable to medical jargon.

In this presentation, we’ll discuss what health literacy and plain language are and why they’re essential to increasing conversions and loyalty. We’ll cover how to write in plain language, including understanding your audience, organizing content for scannability and using active voice.

Moderators

Rick Allen

Director Content Strategy, Mad*Pow

Rick may not have education in his blood, but it sure overflows his background. Not just his BFA and MA from Emerson College, it’s his work history in Content at Babson College, Boston College, and Emerson College. Now, after supporting Mad*Pow through the content strategy consultancy... Read More →

Speakers

Emily Broderick

Vice President, Aha Media Group

Emily Broderick is the Vice President of Aha Media Group, a boutique content consultancy that specializes in creating content for healthcare brands. At Aha Media, Emily manages product, marketing and talent. She knows it’s challenging to create content in a healthcare environment... Read More →

Wednesday June 27, 2018 1:15pm - 1:50pm EDT
Room 3

Track, Content Strategy

1:55pm EDT

Advancing Wellbeing: Jay Patel

Moderators

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow

Speakers

Jay V. Patel

MBA Clinical Transformation Officer, PharmD

Jay V. Patel, PharmD, MBA is the Clinical Transformation Officer at Seniorlink, a technology-enabled health services organization that drives clinical outcomes by transforming the caregiving experience for seniors and people with disabilities. In this role, he leads Seniorlink’s... Read More →

Wednesday June 27, 2018 1:55pm - 2:25pm EDT
Room 2

Track, Wellness

1:55pm EDT

Beyond the Pill: Patient-Centricity Best Practices and Challenges Panel

Moderators

Liz Kay

Business Development Director, Mad*Pow

Speakers

Dr. Kamal Jethwani

Senior Director, Partners Connected Health Innovation

Doug McClure

Director of Product, BD Digital Health

Matt Schumacher

U.S. Neurology, Head Ecosystems, UCB Inc.

Fatima Scipione

Senior Director, Patient Advocacy, Takeda Oncology

Wednesday June 27, 2018 1:55pm - 2:25pm EDT
Room 1

Track, Pharma Innovation

1:55pm EDT

Content Strategy and Health Literacy: Dana Ortegón

Moderators

Rick Allen

Director Content Strategy, Mad*Pow

Speakers

Dana Ortegón

Senior Content Strategist, Mad*Pow

Dana Ortegón is a Senior Content Strategist at Mad*Pow. Plain language/readability and health & financial literacy are Dana’s not-so-secret passions. She also loves helping clients figure out the what’s, why’s, when’s, and how’s that ensure the best possible content experience... Read More →

Wednesday June 27, 2018 1:55pm - 2:25pm EDT
Room 3

Track, Content Strategy

2:30pm EDT

Advancing Wellbeing: Krystal Sarcone

Good health and wellbeing are fundamental human goals – we all have a desire to feel good and function well. While good health is often clinically defined as the absence of disease or impairment, wellbeing takes a much broader perspective integrating physical and mental health, positive emotion, vitality, personal fulfillment, meaning and satisfaction in life. In this sense, wellbeing is achieved when we feel good, and capable to realize our aspirations, satisfy our needs and cope with the inevitable challenges life brings to our pursuit of the good life. This track will feature talks focused on the determinants of wellbeing and solutions intended to advance the wellbeing of individuals and communities.

Title: Look Good, Feel Good: Not just the hashtag to a fashion diva's selfie.

Abstract: Image Matters! Beyond the functional role of keeping us warm, protecting us from the elements, and meeting legal/policy expectations in public and in the workplace, clothing also serves an important symbolic role. Both aspects have measurable impacts on our health and wellbeing. This session will explore qualitative bottom-up consumer research of not only people who identify as having a disability, but also those with physical or physiological needs that impact their consumption of apparel. Krystal will discuss the limitations of products and shopping venues, how powerful “dress” can be on our wellness, and how her venture strives to revolutionize the apparel experience through designing products and spaces that embrace three core concepts: 1) image very much does matter, 2) the experience of clothing starts long before getting dressed and, 3) body diversity as the norm.

Moderators

Dustin DiTommaso

SVP Behavior Change Design, Mad*Pow

Speakers

Krystal Sarcone

MPA, Brown University

Bio: Known to dabble in a variety of projects across industries and in the most interdisciplinary cross-brain way possible, Krystal’s current work pulls from personal, professional and academic experiences and research pertaining to health, disability, function and the dynamic interaction... Read More →

Wednesday June 27, 2018 2:30pm - 3:00pm EDT
Room 2

Track, Wellness

2:30pm EDT

Beyond the Pill: Patient-Centricity Best Practices and Challenges Panel

Beyond the Pill: Patient-Centricity Best Practices and Challenges Panel
The is a continuously running panel from 1:15-3pm
How are we shifting our thinking in the pharma space beyond just medication? What does it take internally to gain this buy in, what does it take operationally to shift? What are the realities for making this happen? What are the aha moments along the way?

Moderators

Liz Kay

Business Development Director, Mad*Pow

Speakers

Dr. Kamal Jethwani

Senior Director, Partners Connected Health Innovation

Doug McClure

Director of Product, BD Digital Health

Matt Schumacher

U.S. Neurology, Head Ecosystems, UCB Inc.

Fatima Scipione

Senior Director, Patient Advocacy, Takeda Oncology

Wednesday June 27, 2018 2:30pm - 3:00pm EDT
Room 1

Track, Pharma Innovation

2:30pm EDT

Content Strategy and Health Literacy : Amy Behrens

Moderators

Rick Allen

Director Content Strategy, Mad*Pow

Speakers

Amy Behrens

Senior Manager, Health Communications, Biogen

Throughout her career, Amy has focused on transforming complex jargon into clear, usable information. Now at Biogen, she is improving scientific communications with health care providers.Previously, Amy served as a UX & Content Strategy Expert with the U.S. Digital Service at the... Read More →

Wednesday June 27, 2018 2:30pm - 3:00pm EDT
Room 3

Track, Content Strategy